What is Keyword Research

Keyword research is an essential practice all internet marketers must use to discover and identify search keywords that users entering into search engines as questions. Keywords are statistical terms that describe users entering in searches, which is why keyword research is one of the most important internet marketing strategies. A user enters in a search […]

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What is SEO

The process of optimizing a website for search engines like Google and Yahoo, for example, involves a collection of technologies and best practices. Search engines tend to favor your site over competitors when it comes to ranking. Search engine optimization helps to increase a website’s organic rankings in search engines. By using SEO, you increase […]

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Social Media Capabilities

Social media capabilities are immeasurable. With social media, that act of reaching out to millions of people around the world is possible. Giving us the opportunity to educate them about services or products, it is also for the most part free. Before the advent of social media, businesses had to rely on traditional print, radio, […]

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What is Social Media Management?

Social media management refers to the creation, publication, promotion, and management of content on social media channels such as: Facebook Instagram Twitter LinkedIn YouTube Pinterest Social media management is more than just updating your company’s social profiles. Engaging with your audience is key, as well as looking for new ways to reach them.

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